Some Useful Tips to Initiate Hotel Internet Marketing

The internet generates people’s attention on a larger scale. In the past two decades, the internet revolution has brought an evolution in every industry, its growth and the market value. Internet Marketing services like search engine optimization has changed the face of industries and their online promotions. Internet also offers social media networking for various industries and organizations.

In today’s scenario, every type of industry thus thrives majorly on the very possible success rates associated with online promotions that takes place on the internet. For hoteliers, digital marketing is a necessity today. Hotel internet marketing has increased the turnover of the hotel industry and the large scale promotions of hotel websites across the globe has earned them worldwide reputation among the large client base and increased financial gains. Along with SEO and PPC, Hotel social media marketing is also helpful in promoting hotels of all sorts. A hotel website’s search marketing, social media optimization and blog distribution make sure that all mediums of promoting hotels are being utilized effectively.

Hotel promotions involve larger responsibility. Hotel website optimization and hotel social media marketing are the most preferred ways to promote a hotel and its promotional campaign. These are used for travel plans, leisure plans, and business plans. Logging on to these mediums for hotel promotion, there can sometimes involve many risks. One needs to take proper care of his/her website and the hotel’s social media. There are certain important measures that the owners need to follow and imply them in the promotional tasks. Monitoring hotel SEO’s and Hotel SMO’s is the basic rule. Owners should be updated about the details the SEO or SMO have on their sites about the hotel. They can easily switch on to various means such as Google alerts, which updates about the content present on the site. The site owner can also forgo the expensive promotional means of website promotion.

Secondly, hotel social media enables you to respond to the clients queries. The sent e-mails and questions can easily help the owner establish cordial relationship with the public. People post their views by the means of blogs. Those who promote the hotel and its site can be further, used for the hotels endorsement. Thirdly, owners can also deal using the Hotel SEO and Hotel SMO forum along with blogs and interact with clients to cater to their requirements.

Hotel owners should also analyze the comments of the guests. They should take proper action by welcoming the negative comments and make efforts to change the scenario. The management teams should also initiate prompt methods to improve the quality and standards of the hotel. It should be their prime duty to pay heed to the negative comments and implement the suggestions. This enables and increases the online reputation of the hotel. Lastly, Hotel SEO, Hotel SMO and Hotel social media should be monitored and controlled by the owner and his responsible team. They should always be updated about any changes in the website and answer each query of the clients and customers.

The Importance of Blogs for Hotels, Resorts and Destinations

Blogging has gone from a cool idea to a very useful and important Marketing Tool; it’s probably the fastest growing communication tool in today’s social networking world. Starting a blog can help your Hotel, Resort or Destination accomplish two very important things: Search Visibility and Followers. If you are serious about succeeding on line, start a blog!

Blogs are the foundation of well-planned online marketing campaigns. It collects information and distributes content to other networks. It’s very powerful in the Social Networking World. Very few people care about who the blogger is. Readers care more about the content, the solutions, ideas and experiences they find while reading them.

As a Hotel, Resort or Destination you should involve a wide range of employees in the blogging process. This group of people will share different points of view from different areas of your hotel or your location. The more content, the more pages and the more pages, the more likely that Search Engines will land on your blog.

Most blog traffic comes from first-time readers. This is a great opportunity for your Hotel, Resort or Destination to turn a new follower into a long-term follower! Every page in your blog should have it’s own personality and should be treated as a ‘Home Page’. Always offer options for people to return and follow you.

If you doubt the value of blogs, just add up the amount of clicks and the cost associated with them in a ‘Pay-Per-Click campaign’ to engage a new follower.

It’s a smart idea to have a blogging plan. Just like a magazine, you need an editorial calendar to give structure to your content mix and provide consistency for your readers.

A blogging editorial calendar can be done in a multiple of different ways, just make one. Use whatever you feel most comfortable with; an excel sheet, a scheduling tool, a piece of paper, an agenda or any method that you and your team can follow.

Your blog should be divided into sections and topics. Your editorial calendar should also have the same divisions. Include information and detail as needed that will get you and your team writing.

Make time for interviews and research and include them in your editorial calendar. Don’t be late; your blog needs to be consistent and on time. Make sure everyone is available for the interview. It’s also important to know before hand the topics that are going to be discussed.

If you create an editorial calendar at least two months in advance, you will have enough time for changes as well as to take care of unscheduled issues. Set goals and deadlines for you and your team, everyone has to be synchronized and working on time.

Brainstorming is a very important part of blogging. The content has to be interesting; there has to be a mix in what you want and need to include. A Hotel cannot only blog about it rooms and restaurants it also needs to blog about the Destination, How to get there, special events happening in the community. The destination should also blog about the Hotels, their achievements, etc.

It’s important to establish the frequency of each content type. A Resort might want to interview one staff member per week, but maybe a Destination wants to make a case study of a Resort once a month.

Your editorial calendar should include titles for each day, at least for the next 30 days. Remember that last minute deals happen, breaking news takes place or certain stories that needs to be published as they happen; also leave space in your calendar for specials. Remember to be flexible and let your calendar be flexible as well.

Resort Creative Solutions helps hotel & resort developers and travel destinations retool under-performing marketing programs to accelerate sales performance. We build brands. We make relationships. And emotionally connect them in engaging, entertaining and interactive ways. It’s quite simple and profitable.

Hotel WordPress Themes: Things To Consider Before Choosing One

Do you have a hotel business or accept hotel and resort bookings? Either way, it is important to have an effective online presence. Nowadays, people do not look up hotels using The Yellow Pages, but rather search it online. Therefore, if you want to make your business a success, it is important to use a WordPress theme that will help make your business stand out.

Important Features of a Hotel WordPress Theme:

1. Rates Page

The rate is one of the things that help the guests decide whether or not to book a reservation. So, it is important to have a page dedicated to what your hotel has to offer. The rates page will include the individual rates of each room, promo rates, etc. You can also incorporate rates for other services your hotel has to offer, such as shuttle or limo services, room service (have your menu ready), and more.

2. Photos

In addition to the rates, the overall look of the hotel is what attracts the guest the most. It is difficult for the guests to decide on a hotel they haven’t initially visited, so it is important to have the photos of the rooms, amenities (like gym or pool, if there’s one), cafe/ restaurant, lounge, parking area, and front desk. You may even include snapshots of your staff doing their actual jobs. Make sure the photos are clear and shot in high definition to give your site visitors an almost exact perspective on what to expect when they arrive.

3. Blog

Not all hotel websites have blog, but you must understand that having one has its advantage. Unlike the static information you offer on your site, a blog adds a personal touch to your hotel’s web page. Additionally, updating your blog in regular intervals can help your website gain traffic. Search engines love regular content updates and doing this will help your website top the search engine results. Fortunately, most WordPress themes have a built-in blog, which you can easily update regularly.

Boost Your Hotel Website Traffic

By now most of you must be convinced that electronic marketing is an important and indispensable sales tool. Most hotels have their own website, as they have realized the huge benefits that can be derived from it. But developing a hotel website involves a lot more than just providing information and assuming that it will automatically bring guests to your site. You may have already created a website for your hotel; however, you should also learn the ways to drive traffic to your site. Here are some tips…

Build a Good Website: Contrary to popular belief, looks are not always deceptive. It is very important to make your website look attractive to gain mass appeal. Your website should be uncluttered and tidy in order to allow your visitors to easily navigate through different pages in your site. Use mild and pleasing colors with a standard font and also make sure you upload clear images of your hotel property. Remember a single glance is more than enough for a person to judge your site!

Global Distribution System (GDS): The GDS (Global Distribution System) came into existence many years ago in order to serve travel agents, airlines, hotels, and car rental companies. It is one of the world’s first computerized travel databases. It is now widely used to enable travel agents to see hotel availability and rates and give them the ability to book reservations directly through proprietary systems like Amadeus, Galileo, Sabre, and Worldspan. By listing your hotel in the Global Distribution System, you can increase traffic to your website to a great extent.

Search Engine Optimization (SEO): Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website. The higher a site’s “page rank” in search engines, the more visitors it will receive from the search engine. Before pages can be optimized, research must be done to determine which keywords to target. Keywords are the building blocks when it comes to website traffic. Search engines search the web for keywords which are then indexed in order to bring up the required search results. The use of effective keywords will help you optimize your website to a great extent. You can start by making a list of popular keywords that your web site visitors will use to make a search. Also, keep a watch on your competitors to find out what keywords they’re using to attract website traffic. Remember more keywords means more traffic to your site!

Pay-per-Click Advertising (PPC): Pay per Click (PPC) is an Internet advertising tool used on search engines, and advertising networks, in which advertisers pay their host only when their ad is clicked. The ads appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses. PPC advertising is simple as you have greater control over your ad campaign. The pay per click advertising programs with the greatest market reach are offered by Google and Yahoo. PPC is an excellent tool to drive traffic to your website.

Internet Booking Engine: An effective and easy to use internet booking engine is the best way to drive traffic to your website. By integrating a booking engine in your website, your guests can make a reservation in your hotel, and you can instantly close a sale. A booking engine with multilingual and multicurrency feature is like an added bonus which will tremendously boost your hotel business.

Blogging: Blogging has now become a new age phenomenon and is considered an effective way of building traffic to any website. Active blogging encourages interaction with people from all over the world and by having a blog of your own you can answer all queries your customers or prospective customers may have. Blogging regularly will have fresh content that will get your website ranking high on search engines.

Email Marketing: Last but not least, email marketing is still the most effective means of driving qualified traffic to your site. Email marketing involves publishing your own newsletter and offering your guests content & articles on a regular basis. Having a newsletter for your site is a great way to communicate important details and offers provided by your hotel. This will keep your customers updated on your progress and latest events, therefore encouraging them to keep coming back to your website. Links to your website will encourage people reading your newsletter to also visit your website.

Guest Sourcing Can Enhance Your Hotel Website

Developing content that appeals to all types of visitors is difficult. You have to understand what each visitor is looking for and address his or her concerns without turning your website into a 30-page thesis. What if in addition to your persuasive marketing content, you had the added advantage of past and present guest developing content for your hotel website? How sweet would that be?

‘Guest Sourcing is the practice of sourcing content from guests in the hospitality industry.’It is also known as crowd sourcing or user-generated content.

A prominent example of a travel user-generated content website is This website is built around the concept of letting travelers to help each other, share their experiences and plan their trips. All types of individuals who are planning trips from leisure travelers and backpackers to business travelers frequent this travel reference or advisory website. They select their destination and hotel based on the type of reviews, comments and blogs posted by other travelers.

Having guest sourced content on your hotel website, in addition, to your persuasive content is important, as people are cynical. They doubt the authenticity of ‘organization produce content’. However, not all is lost, one source of information that travelers place their trust in, is ‘fellow travelers’. Blogs and reviews posted by fellow travelers are considered ‘unbiased’ and such, visitors to website place higher value to guest sourced content. So, encourage your guests to write about their holiday experience and post it online.

In fact, there might be information about your hotel floating around already. So, the first step, you need to take is search and locate all content related to your destination and more importantly your hotel. There are different places you can locate information – run a Google search to locate blog posts and reviews, run a search on twitter to locate any threads about your hotel, look on YouTube for videos of your destination and Flickr for photos. Please note these are just some of the websites where you can locate information. This is not a comprehensive list.

Once you have compiled this information, you have two options. The first, you can set up a blog to showcase the content producers and the information. Always give credit as it will make your past guests happy and encourage them to book with you if they visit your destination again. The second, you can be proactive and create a guest section on your hotel website where you publish these reviews, photos, travel blogs etc. This gives prospective guests an idea of what to expect.

While travelers are willing to write about their travel experience, post photos etc. online, you should not depend on it. Conduct promotional activities to generate new guest sourced content on a semi-regular basis. No one is interested in reading about a concert that happened ten years ago unless of course it is a yearly event. New updated content will keep visitors engaged and encourage them to make reservations instantly. The purpose of these activities is to have fresh and update content.

Please keep in mind that this does not mean that you stop producing content or maintaining your hotel website. It simply means that you can enhance your website by getting past guests to paint a vivid picture of what future guests can look forward too when if they choose your hotel.

Boutique Hotel Marketing 101

Boutique hotel marketing has drastically changed in the last four years. In the history of the worldwide web, there’s never been a better opportunity to get massive amounts of exposure, increased leads, an avalanche of website traffic, and a flood of new customers. The chance to be the top establishment locally is available to those hotel owners that have a mastery of internet marketing.

Here are some tips that you can use today to get more traffic and exposure to your boutique hotel:

Start Using Facebook

Facebook is the major social networking platform at the moment, boasting over 600 million active members right now. Using Facebook the correct way can give you all of the new customers you can handle. Targeting is a snap on the network, too. You’ll want to meet others that are in your industry or local community to build trust and rapport quickly.

Use Online Review Websites

Some of the top online review websites are Google Places, TripAdvisor, and Yelp. You’ll want to have contests and provide incentives for past and current customers. This will motivate them to provide feedback about your hotel. We, as a society, trust objective reviews coming from other people. This hotel internet marketing tactic is way underutilized.

Use Online Video Marketing

Online video is the most powerful medium to build a bond with potential new customers. This allows them to see your place before ever coming in themselves. Customers want to get a feel for your boutique hotel without being there first.

Understanding video search engine optimization (VSEO) will help your boutique hotel marketing, too. Many times you can blanket the first page of Google with videos alone. The great thing is that these lead generation magnets work for you non-stop, 24 hours per day.

Get a Blog Going

Think of a blog as your home on the internet. It’s a great place to bring the traffic to from your other online lead generation initiatives. I personally use and recommend WordPress. It’s the top blogging platform to use.

You’ll want to post consistently on your blog. Knowing how to individually optimize each post for Google is essential as well. Blogs can be excellent ways to generate traffic to your boutique hotel website.

Highly strategic and ultra-aggressive online marketing is crucial for those hotels wanting to grow fast in today’s ever-changing time. Hands down, harnessing the power of the internet is the best way to stand-out from all of the other competing businesses locally.

If you don’t know what you’re doing, it’s good to have an experienced internet marketing consultant to get advice from to put your growth on the fast-track.

Increasing Profits With Hotel Internet Marketing

One factor that has been shown to have a great part in determining how successful a business is over time is the presence or absence of a website. In order to succeed in today’s world, it is almost imperative that any business have a web presence at the very least, and ecommerce capability greatly improves chances of success. This article will take a look at increasing profits with hotel internet marketing.

There is a great deal more to hotel internet marketing than simply putting up a website. Ideally that site would have the capability of booking reservations and accepting secure credit card payments so that travelers can know they will have a room when they arrive. But, marketing is something much more.

Hotel internet marketing involves getting traffic to the website to learn more about the hotel. This can be done in several different ways. The first, and most important, is having the website optimized to keywords that are important to the hotel so that their site is among the top 10 to show up in search engine results. This is because most people never look beyond the first page of organic search results. This practice is known as SEO and should be a standard part of any website design.

Other ideas can be the use of article marketing to tell people about the city and surrounding area near the hotel and why it makes a great place to vacation. As long as articles are informative and do not sound like an ad for the hotel itself, they can be published in any article directory on the internet with a backlink to the hotel’s website in the resource box at the end of the articles.

Email marketing is still useful in some ways. There is, however, a great need to build a list of email addresses to whom to send marketing messages based on customer preferences. Unsolicited email advertising is considered spam and is illegal in many areas.

Many hotel owners are finding that there is a new world of people to reach to tell about their accommodations using web 2. 0. Social media sites, such as Facebook and MySpace allow businesses to post advertisements on their sites as long as certain rules and guidelines are followed. Another common social media site for posting advertising messages is Twitter.

A final method of internet marketing to get people to a hotel’s website is having a manager write or maintain a blog about events happening at the hotel and upcoming special happenings or holidays. A link to the main website could be included in the blog. In addition, the blog posts can be written in such a way as to catch the eyes of travelers seeking information about the hotel or the area and draw them in for a more extensive look.

Hotel internet marketing is both a complicated problem and a simple one. Having a website is a must. With that given, thought has to go into how to drive traffic to the site and convert that traffic into reservations and bookings. SEO of website, article marketing, email and social media marketing, and blogging are different strategies that can be used for this purpose.