Boutique hotel marketing has drastically changed in the last four years. In the history of the worldwide web, there’s never been a better opportunity to get massive amounts of exposure, increased leads, an avalanche of website traffic, and a flood of new customers. The chance to be the top establishment locally is available to those hotel owners that have a mastery of internet marketing.
Here are some tips that you can use today to get more traffic and exposure to your boutique hotel:
Start Using Facebook
Facebook is the major social networking platform at the moment, boasting over 600 million active members right now. Using Facebook the correct way can give you all of the new customers you can handle. Targeting is a snap on the network, too. You’ll want to meet others that are in your industry or local community to build trust and rapport quickly.
Use Online Review Websites
Some of the top online review websites are Google Places, TripAdvisor, and Yelp. You’ll want to have contests and provide incentives for past and current customers. This will motivate them to provide feedback about your hotel. We, as a society, trust objective reviews coming from other people. This hotel internet marketing tactic is way underutilized.
Use Online Video Marketing
Online video is the most powerful medium to build a bond with potential new customers. This allows them to see your place before ever coming in themselves. Customers want to get a feel for your boutique hotel without being there first.
Understanding video search engine optimization (VSEO) will help your boutique hotel marketing, too. Many times you can blanket the first page of Google with videos alone. The great thing is that these lead generation magnets work for you non-stop, 24 hours per day.
Get a Blog Going
Think of a blog as your home on the internet. It’s a great place to bring the traffic to from your other online lead generation initiatives. I personally use and recommend WordPress. It’s the top blogging platform to use.
You’ll want to post consistently on your blog. Knowing how to individually optimize each post for Google is essential as well. Blogs can be excellent ways to generate traffic to your boutique hotel website.
Highly strategic and ultra-aggressive online marketing is crucial for those hotels wanting to grow fast in today’s ever-changing time. Hands down, harnessing the power of the internet is the best way to stand-out from all of the other competing businesses locally.
If you don’t know what you’re doing, it’s good to have an experienced internet marketing consultant to get advice from to put your growth on the fast-track.